I drink Champagne when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise I never touch it – unless I’m thirsty.
Lilly Bollinger took over the legendary Champagne house when her husband, Jacques Bollinger, died in 1941. Lilly was a shameless promoter of the winery/region and worked tirelessly to expanded production through the purchase of more vineyards.
However, she is better known for traveling the world to promote the brand and making quotes such as the aforementioned. Her promotion enthusiasm for Champagne was a driving force in helping the region escape the shadows of Nazi occupation during WWII.